BRAND
IDENTITY
ABOUT TECHNICAL TASK
• Logotype design.
• Brand colour identity.
• Typeface pairings for the brand.
• Identity elements.
• Brand guidelines.
• Brand colour identity.
• Typeface pairings for the brand.
• Identity elements.
• Brand guidelines.
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PROJECT AREVENI
BRANDING | PHILOSOPHY | ART–DIRECTION
ABOUT DESIGN CONCEPT
AREVENI is a brand that brings together AREVENI MAN, a boutique menswear atelier in Moscow, and AREVENI COUTURE, a couture atelier specialising in bespoke womenswear.
The logotype draws all the letters of the name AREVENI into one, and carries the Armenian root for life — ԱՌ [AR] — gathered into the vertical wave-like element of the mark. AR is also the first letters of the founder’s name, Arsen Hayrapetov.
The logotype draws all the letters of the name AREVENI into one, and carries the Armenian root for life — ԱՌ [AR] — gathered into the vertical wave-like element of the mark. AR is also the first letters of the founder’s name, Arsen Hayrapetov.
ABOUT
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PROJECT AREVENI
The client left the brand palette entirely to us, and we came back with our vision in five different directions — from noble browns and deep blue-greens to light sky tones and neutral achromatic combinations.
ABOUT SKETCHES
In designing the logotype we worked with every key meaning inside the name AREVENI: in Armenian, [AR] is life (the wave-like elements), [AREV] is the sun (the circle), [ENI] is a tree (the branching). That is why the circle became the principal form of the mark, holding the other meanings inside it.
PROCESS
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PROJECT AREVENI
CREDITS
Creative produce: Ruzanna Avetisian
Graphic design: Daria Pankova
June | 2023
Graphic design: Daria Pankova
June | 2023
CONTACTS
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Moscow, 2-ya Rybinskaya 13