BRAND
IDENTITY
ABOUT TECHNICAL TASK
• Logotype design.
• Brand colour identity.
• Typeface pairings for the brand.
• Identity elements.
• Brand guidelines.
• Brand colour identity.
• Typeface pairings for the brand.
• Identity elements.
• Brand guidelines.
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PROJECT RE:LOCATION
BRANDING | PHILOSOPHY | ART–DIRECTION
ABOUT DESIGN CONCEPT
RE:LOCATION is a migration agency founded by Natalia Romi in 2023. It specialises in obtaining residence permits, permanent residency and EU citizenship.
The RE:LOCATION logotype is set as a wordmark made of dots, with a perforated effect — a reference to a passport, where a unique number is punched through every page. For the symbol we chose a fingerprint, which underlines the singularity of each client and recalls the capillary lines taken when applying for residency. Those lines can also be read as the paths and possibilities that RE:LOCATION opens up.
The palette was built in calm, noble tones, to create an atmosphere of trust and professionalism. The warm shades underline the care the agency gives its clients.
The design does not only stand out among competitors by feeling current — it carries the core principles of RE:LOCATION: professionalism, an individual approach, and openness to new possibilities for every client.
The RE:LOCATION logotype is set as a wordmark made of dots, with a perforated effect — a reference to a passport, where a unique number is punched through every page. For the symbol we chose a fingerprint, which underlines the singularity of each client and recalls the capillary lines taken when applying for residency. Those lines can also be read as the paths and possibilities that RE:LOCATION opens up.
The palette was built in calm, noble tones, to create an atmosphere of trust and professionalism. The warm shades underline the care the agency gives its clients.
The design does not only stand out among competitors by feeling current — it carries the core principles of RE:LOCATION: professionalism, an individual approach, and openness to new possibilities for every client.
ABOUT
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PROJECT RE:LOCATION
When we came to the brand palette, we wanted to carry the feeling of newness and of a move made smoothly. That is why we chose gradients and fresh tones, standing for a new stage of life.
ABOUT SKETCHES
In designing the logotype we worked with every key meaning inside the name RE:LOCATION — official documents, fingerprints taken, the move itself. The dots stand for stages, or for marks on a map, underlining the process of relocation.
PROCESS
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PROJECT RE:LOCATION
CREDITS
Creative produce: Ruzanna Avetisian
Graphic design: Daria Pankova
March | 2023
Graphic design: Daria Pankova
March | 2023
CONTACTS
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Moscow, 2-ya Rybinskaya 13