BRAND
IDENTITY
ABOUT TECHNICAL TASK
• Logotype and identity redesign.
• Brand colour identity.
• Typeface pairings for the brand.
• Identity elements.
• Brand guidelines.
• Brand colour identity.
• Typeface pairings for the brand.
• Identity elements.
• Brand guidelines.
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PROJECT SOFIT HOTEL
BRANDING | PHILOSOPHY | ART–DIRECTION
ABOUT DESIGN CONCEPT
The boutique hotel SOFIT opened in 2018 in the very heart of the capital, in a nineteenth-century building that has kept the inimitable atmosphere of old Moscow. Its designed interiors call up memories of films everyone loves.
The SOFIT logotype is a refined silhouette drawn from the architecture of that nineteenth-century building. The composition sets out to carry the elegance and the historical inheritance that define the hotel.
The SOFIT logotype is a refined silhouette drawn from the architecture of that nineteenth-century building. The composition sets out to carry the elegance and the historical inheritance that define the hotel.
ABOUT
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PROJECT SOFIT HOTEL
The identity elements are restrained and contemporary, in the brand’s new palette. We paid particular attention to typography and to form — which is why the business card takes the shape of a retro ticket, calling up the cinema and the theatre.
REDESIGN
In redesigning the SOFIT logotype we set out to give it more elegance and to add elements that carry the cinematic atmosphere of the hotel. The new SOFIT wordmark is set in a more contemporary, more refined typeface that keeps its classical elegance.
BEFORE | AFTER
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PROJECT SOFIT HOTEL
CREDITS
Creative produce: Ruzanna Avetisian
Graphic design: Daria Pankova
November | 2023
Graphic design: Daria Pankova
November | 2023
CONTACTS
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Moscow, 2-ya Rybinskaya 13