Branding Brief — ROO DESIGN

BRANDING BRIEF

What is your project called? Please write the name exactly as it should appear in the logo:

(including capitalisation and spaces)

What do you do?

What does your name mean?

How long has your project been running?

Where does your project operate geographically?

Do you have a website? If so, are you planning to change it?

Approximate launch date:

Approximate budget:

What values does your company stand for?

Why are you looking for design right now?

Who are your competitors? Is there one you would like to resemble?

What is your main advantage?

What is your price bracket compared with your competitors?

How would you describe your typical customer?

What matters to them when choosing a product or service?

What makes a customer choose your product or service?

What holds them back?

What emotions should a customer feel when they encounter your brand?

Which main channels do you use to reach your audience?

If you could tell your customers about the company in one sentence, what would it say?

Have you had design made for this project before?

Where does the logo live above all? Where will customers see it most often?

What format should the logo take?

Should the logo be minimal or detailed?

Can the logo be abstract, or should it be tied to specific images?

Which objects relate to what you do and could be used by us?

Which objects and images should not be used?

Do you have any wishes for the identity and the logo?

Any colour preferences or restrictions?

Give examples of identities that would suit your project. Explain why you think they fit.

Which companies do you like for the character of their brand?

How many people make the final decision?

Links to competitors’ websites that you like

List every identity item that needs designing:

Your wishes for the brand book format:

Attach an example of a brand book you consider good:

Which sections would you like to highlight in the book, and what should it focus on?

Your name

Your email

Your phone

CONTACTS

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Moscow, 2-ya Rybinskaya 13